Marketing plan is a document that acts as a blueprint of how business marketing strategies can be implemented. Marketing plan states how a company can sell its good and services to gain competitive advantage over their competitors.
A good marketing plan should address customers to be served, how to meet their needs and the type of technology to be adopted. Business plan involves strategizing on how a company can easily achieve its objectives. Business plan focuses much on financial goals to be attained by an organization in a given flame of time.
Marketing plan calls for extensive research in order to compile important information required for effective implementation of marketing strategies. Companies should analyze their internal and external environments in order to know their weaknesses and strengths. This will give them a competitive edge amongst their competitors.
Marketing plan consists of organizations visions. The future of all organizations lies in the visions which make strategies implementation easy.
Marketing plan can follow the following procedure;
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